Anna Kuusela
Personal Branding
From idea to icon: crafting visionary’s brand for new markets and growth
While Anna was planning her next career moves and relocating to a new country, she realized she needed to elevate her personal brand to align with her bold visions.
Her clients are elite leaders and top-tier executives, and her identity needed to reflect that level of influence and sophistication.
During the creative process, as she was elevating herself, my role was to step into her mindset, uncover the red thread in her evolving vision, and guide the creative flow.
Creative design
In this creative process, I developed new BRAND ELEMENTS for Anna’s personal brand including logo, colors, typography, style of photo and the iconic pattern.
Logo: Anna’s logo symbolizes the reflection she brings into her clients’ lives. Its organic form evokes her methodology and embodies the philosophy of moving from force to flow.
Iconic Pattern: The pattern for the Anna Kuusela brand is designed to create a strong and lasting impression. It draws inspiration from runic writing, Finnish national romantic motifs, Arabic art, and the signature statement patterns often found in luxury branding. This combination conveys a high-end profile and a bold personal brand with stories to tell.
Lopputulokset
The brand’s new identity was built through a multichannel approach — ensuring a cohesive design and storytelling across every touchpoint, from social media presence to sales decks.
Mitä lopputuloksesta haluasit sanoa? Mikä on erityinen lisäarvo brändityöllä?
"Kenelle suosittelet?
ANNA KUUSELA
Speaker | Private Advisor