Anna Kuusela
Personal Branding
From idea to icon: crafting visionary’s brand for new markets and growth
While Anna was planning to relocate to a new country for business growth, she realized she needed to elevate her personal brand to align with her bold vision.
Her clients are elite leaders and top-tier executives, and her identity needed to reflect that level of influence and sophistication.
During the creative process, as she was elevating herself, my role was to step into her mindset, uncover the red thread in her evolving vision, and guide the creative flow.
Creative design
In this creative process, I developed new BRAND ELEMENTS for Anna’s personal brand including logo, colors, typography, style of photo and the iconic pattern.
Logo: Anna’s logo symbolizes the reflection she brings into her clients’ lives. Its organic form evokes her methodology and embodies the philosophy of guiding clients into deeper awareness and presence.
Iconic Pattern: The pattern for the Anna Kuusela brand is designed to create a strong and lasting impression. It draws inspiration from runic writing, Finnish national romantic motifs, Arabic art, and the signature statement patterns often found in luxury branding. This combination conveys a high-end profile and a bold personal brand with stories to tell.
How we shaped the brand together
The brand’s new identity was built through a multichannel approach ensuring a clear design and storytelling across every touchpoint, from social media presence to sales decks.
“ I had only a half-baked idea of how I wanted my brand to be seen in the world, and she really ran with it. She asked the right questions and worked with me so that my brand now truly reflects my essence and vision. I truly enjoyed working with Johanna, the way we could interact, and how she presented her ideas and led the whole process. It was not only helpful in clarifying my vision. Johanna has created such longevity and energy in my brand that will last for a long time to come.”
I am so joyous about this opportunity to work together with Johanna. The way she brings visions into this world is truly spectacular.
ANNA KUUSELA
Publick peaker | Private Advisor